“Selling Industrial ‘Gallina Criolla’ Products in Guatemala” details these new
corporate marketing tactics of competing with gallina criolla economies of
indgenous and peasant peoples. The report begins by summarizing the latest
science on the economic, ecological, social, nutritional, and taste differences
between gallina criolla and industrial chicken. It shows that the gallinas criollas
that emerge from campesina systems of production are different animals than
the industrial chickens that emerge from industrial systems of production. The
methods of rearing involved, the ecological and economic functions the birds
perform, and the nutritional value and taste of the chicken meat from the two
systems are not the same. At the same time, while gallina criolla production
is one part of agroecological systems that tend towards diversity, industrial
production of commercial chickens tends towards homogeneity.
Read the full report here.